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Consult Feer Consult Feer

About Us

Our story

Dedicated to empowering businesses with strategic guidance and impactful marketing solutions, Consult Feer instills deep expertise in the evolving field of marketing consulting. Our extensive experience, spanning numerous successful ventures, positions us as a trusted consultant and advisor to organizations across diverse industries in the MENA and GCC regions. Part of Flag M Group with roots tracing back over a decade, we reflect a heritage deeply entrenched in the region.

At Consult Feer, we take pride in our commitment to staying ahead of industry trends. With an inherent passion for research, analysis, and innovation, we continuously explore the cutting-edge of marketing. Our dedication goes beyond conventional consulting; we are catalysts for growth, employing the synergy of insightful strategies and innovative ideas to help you gain a distinctive competitive advantage. Through our marketing thought leadership, we catalyze transformative success stories leaving resonating impact on businesses.

-
vision
Vision
We aspire to be the go-to partner for companies seeking to unlock their full potential through strategic guidance and impactful marketing solutions.
-
mission
Mission
We aim to inspire and empower businesses with transformative marketing solutions. By delivering insightful guidance ,ongoing support, and innovative strategies, we enable you to thrive and make your mark in the ever-evolving ecosystem.

Our values

1.
Excellence
We strive for excellence in everything we do, delivering high-quality strategic guidance and impactful marketing solutions that elevate our client’s positioning. We continuously challenge ourselves to go above and beyond to achieve outstanding results.
2.
Client-centricity
We place our client's needs and success at the forefront of all our services and recommendations. Striving to exceed their expectations, we offer personalized solutions and attentive support.
3.
Innovation
We embrace innovation as a driving force for growth and success. We constantly seek new ideas, technologies, and approaches to stay ahead of the curve. Our innovative mindset allows us to deliver cutting-edge solutions that propel our clients' businesses forward.
4.
Integrity
We operate with the highest level of integrity, earning the trust and respect of our clients and stakeholders. Ethics, honesty, and transparency are embedded in our approach, ensuring that we always act in the best interests of our clients and maintain the highest standards of professionalism
5.
Learning and development
Embracing ongoing learning, skill development, and knowledge-sharing to the benefit of our clients. We continuously adapt to the evolving trends and technologies, ensuring we deliver innovative and effective solutions.

Our Heritage
& Philosophy

CONSULT FEER falls under FLAG M GROUP, an umbrella of companies with FEER McQUEEN, Commune Studio, Bright Lab, Birdhaus.
Our philosophy is built on the collective conviction that being daring is the key to success. Therefore, in everything we do, we seek ground-breaking and pioneering solutions that stem from our determination to be leaders in the marketing consultancy world.

Our affiliated companies

Our methodology

At our core, we believe in working hand in hand with our clients to achieve
exceptional results. We understand that true success comes from a  collaborative partnership, where our expertise merges with our clients’  unique insights. Together, we navigate the ever-evolving market, leveraging  our capabilities, resources, and thought leadership.

Our methodology aims to provide a structured and results-driven  approach to marketing consulting, ensuring that everything we do is aligned with the client’s objectives and adapted to the dynamic nature of the market.

Client discovery

Thorough interviews and workshops to understand your business, goals, and target audience.

Market research and analysis

Comprehensive research to identify trends, competitor strategies, and audience behavior.

Strategic planning

Tailored marketing strategies with clear goals, KPIs, and success metrics.

Brand positioning

Enhance your brand with a unique value proposition and messaging strategy.

Recruitment & bidding

 Streamline projects with winning RFPs and top partner identification.

Performance measurement

Frameworks and analytics reports for assessing performance against KPIs.

Optimization and iteration

Implement iterative improvements for better marketing effectiveness.

Client collaboration and training

Collaborate with your team and provide training on marketing tools and best practices.

Our methodology

At our core, we believe in working hand in hand with our clients to achieve
exceptional results. We understand that true success comes from a  collaborative partnership, where our expertise merges with our clients’  unique insights. Together, we navigate the ever-evolving market, leveraging  our capabilities, resources, and thought leadership.

Our methodology aims to provide a structured and results-driven  approach to marketing consulting, ensuring that everything we do is aligned with the client’s objectives and adapted to the dynamic nature of the market.

/1
Client discovery
Thorough interviews and workshops to understand your business, goals, and target audience.
/2
Market research and analysis
Comprehensive research to identify trends, competitor strategies, and audience behavior.
/3
Strategic planning
Tailored marketing strategies with clear goals, KPIs, and success metrics.
/4
Brand positioning
Enhance your brand with a unique value proposition and messaging strategy.
/5
Recruitment & bidding
Streamline projects with winning RFPs and top partner identification.
/6
Performance measurement
Frameworks and analytics reports for assessing performance against KPIs.
/7
Optimization and iteration
Implement iterative improvements for better marketing effectiveness.
/8
Client collaboration and training
Collaborate with your team and provide training on marketing tools and best practices.

Our thought leaders

As seasoned consultants, we bring extensive knowledge and expertise to the table. Our team of dedicated professionals encompasses specialists in marketing strategy, market research, business consultancy, management, and more. With a deep understanding of industry trends and consumer behaviour, we guide you towards effective solutions tailored to your specific needs.

Christelle
Abou Jaoude

Managing Director -
Marketing & Strategy

Firas
Mghames

Branding
& Communication

Rima
Esho

Communication
& Strategy

Rania EL
Yaman

Marketing

Betina
Abdel Ahad

Research

Fady
Stephan

Space
Experience

Our affiliated consultants

As seasoned consultants, we bring extensive knowledge and expertise to the table. Our team of dedicated professionals encompasses specialists in marketing strategy, market research, business consultancy, management, and more. With a deep understanding of industry trends and consumer behaviour, we guide our clients towards effective solutions tailored to their specific needs.

Mousad
AlShuhil

PR
(Banking and NGOs)

Maya
Rahhal

Marketing
(Entrepreneurship & Social Impact)

Rudy
Shoushany

PR
(Emerging Technology, AI & Web3)

Amal
Alwan

PR
(Music and Entertainment)

Tareq
Bilal

Marketing
(Banking and Automotive)

Georges
Asmar

Marketing
(F&B and Entertainment)

Jad
El Jamous

Growth Marketing
(Tech, EdTech & Entertainment)

Let us help you get your project started.

+(966) 53-552-9083

Start your project

    INTRO TO BRANDING

    What is Branding

    Branding is more than just a logo, it's how your company presents itself to the world.

    Importance of Branding

    • Recognition & Loyalty: Be the brand customers remember and choose again.
    • Competitive Edge: Stand out in a crowded marketplace.
    • Brand Value: Increase your brand equity and justify premium pricing.


    Outcome
    This module equips you with the knowledge and tools to understand what makes a brand strong, and create a compelling identity that resonates with your audience.

    Duration: 1 Day

    Capacity: 10 pax

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    INTRO TO ADVERTISING

    What is Advertising?

    Advertising is the strategic communication process that promotes products, services, or brands to a target audience.

    Importance of Advertising

    • Awareness: Build awareness about your products or services.
    • Persuasion: Shape customer attitudes and encourage purchases.
    • Brand Building: Strengthen brand recognition and loyalty.

    Outcome
    This module equips you with the knowledge and tools to understand the role of advertising in business growth, explore different types of advertising and their effectiveness, and learn how to create impactful ad campaigns that influence consumer behaviour.

    Duration: 1 Day

    Capacity: 10 pax

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    INTRO TO DIGITAL

    What is Digital Marketing?

    Digital marketing is the promotion of products, services, or brands using digital channels such as websites, social media, and search engines.

    Importance of Digital Marketing

    • Global Reach & Accessibility: Connect with customers 24/7, no matter where they are.
    • Cost-Effective: Achieve better ROI compared to traditional marketing methods.
    • Measurable Results: Track performance in real-time and gain insights into customer behaviour.

    Outcome
    This module equips you with the knowledge and tools to understand the core elements of digital marketing, leverage digital channels to engage with your audience, and ensure measurable business outcomes.

    Duration: 2 Day

    Capacity: 10 pax

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    INTRO TO MARKETING

    What is Marketing?

    Marketing is the process of identifying and meeting customer needs through product creation, promotion, and distribution.

    Importance of Marketing

    • Customer Awareness: Let potential customers know about your products and services.
    • Engagement: Build trust and loyalty with your audience.
    • Revenue Generation: Increase sales and business growth.
    • Market Positioning: Stand out from competitors.

    Outcome
    This module equips you with the knowledge and tools to understand core marketing principles and recognize the role of marketing in any business.

    Duration: 2 Day

    Capacity: 10 pax

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    ADVANCED MARKETING

    What is Advanced Marketing?

    Advanced Marketing involves the use of strategies and tools to enhance marketing efforts, drive competitive advantage, and align with long-term business objectives.

    Importance of Advanced Marketing

    • Advanced Market Analysis: Predictive analytics and advanced segmentation for deeper insights.
    • Strategic Frameworks: Utilizing tools like the Ansoff and BCG Matrices for decision-making.
    • Long-Term Planning: Crafting multi-year strategies aligned with business goals.

    Outcome
    This module equips you with cutting-edge skills and knowledge to excel in the dynamic field of marketing, and the advanced skills to drive impactful marketing initiatives.

    Duration: 3 Day

    Capacity: 10 pax

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    ADVANCED ADVERTISING

    What is Advanced Advertising?

    Advanced advertising combines strategic models to optimize campaign effectiveness, focusing on audience targeting, and strategic decision-making.

    Importance of Advanced Advertising

    • Advanced Market Analysis: Audience research with psychographics and behavioral analysis.
    • Strategic Frameworks:  Applying the AIDA model and DAGMAR approach for planning.
    • Long-Term Campaign Planning: Crafting multi-channel strategies aligned with business goals.

    Outcome
    This module equips you with the skills and knowledge to excel in the competitive and rapidly evolving field of advertising and prepares you to lead impactful advertising campaigns.

    Duration: 3 Day

    Capacity: 10 pax

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    ADVANCED STRATEGY

    What is Advanced Strategy?

    Advanced strategy is a structured roadmap that evaluates business factors, recommends an STP strategy, and defines marketing objectives, ensuring alignment with organizational goals through strategic positioning and execution.

    Importance of Advanced Strategy

    • Advanced Environmental Scanning: Using PESTEL and Porter's Five Forces to analyze external factors.
    • Internal Analysis:  Assessing capabilities, resources, and core competencies.
    • Strategic Frameworks: Applying VRIO, Blue Ocean Strategy, and Scenario Planning.
    • Differentiation and Cost Leadership: Advanced approaches for unique value creation and cost efficiency.
    • Strategic Positioning: Seizing market opportunities with effective positioning.
    • Competitive Dynamics: Navigating competitive actions and market disruptions.

    Outcome
    This module equips you with the knowledge to navigate into the complexities of strategic management, providing you with insights into advanced frameworks and techniques for crafting and executing a high-impact business strategies.

    Duration: 3 Day

    Capacity: 10 pax

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    CONTENT STRATEGY

    What is Content Strategy?

    Planning, creating, and managing content to meet audience needs and business objectives driving engagement, conversions, and brand loyalty.

    Importance of Content Strategy

    • Consistency: Ensures consistent messaging across channels, reinforcing brand trust.
    • Audience Engagement:  Delivers valuable content that captivates the target audience.
    • SEO Benefits: Boosts search engine visibility with optimized content.
    • Efficiency: Streamlines content creation and resource management.

    Outcome
    This module equips you with the knowledge and skills to develop effective content strategies, driving audience engagement and brand performance.

    Duration: 3 Day

    Capacity: 10 pax

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    SOCIAL MEDIA MASTERY

    What is Social Media Mastery?

    It involves the strategic use of platforms to create, share, and promote content that resonates with target audiences, focusing on platform nuances, compelling content, and optimization.

    Importance of Social Media Mastery

    • Audience Engagement: Fosters relationships and community building through direct interaction.
    • Brand Awareness:  Enhances visibility with a consistent and strategic presence.
    • Customer Insights: Offers insights into preferences and behaviors via social listening and analytics.
    • Cost-Effective Marketing: Provides a low-cost alternative to traditional marketing for reaching large audiences.

    Outcome
    This module equips you with the skills to leverage social media effectively to drive meaningful results.

    Duration: 2 Day

    Capacity: 10 pax

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    SOCIAL RESEARCH

    What is Social Research?

    It involves collecting and analyzing data from social media to gain insights into audience behavior, preferences, and trends using both qualitative and quantitative methods.

    Importance of Social Research

    • Competitive Analysis: Provides insights into competitor activities and market positioning.
    • Audience Insights: Deep understanding of demographics, interests, and behaviors.
    • Trend Identification:  Helps spot emerging trends and changes in sentiment.
    • Strategy Optimization: Refines social media strategies for better engagement and results.

    Outcome
    This module allows you to gather valuable insights, optimize strategies, and make data-driven decisions.

    Duration: 2 Day

    Capacity: 10 pax

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