CASE STUDY
Disrupting the Fintech Sector

Challenges
Establishing a digital innovation center within a traditional institution, redefining its identity.
Objective
To foster awareness among the target audience and position the institution as tech-forward.
Tactics
- Developed a comprehensive marketing and communications strategy.
- Structured an internal team with defined KPIs.
- Executed external and internal communication plans.
- Produced engaging video content and managed the center's digital presence.
- Oversaw website development and internal team operations.
Results
Achieved increased brand visibility and recognition, positioning the innovation center as a leader in digital innovation.